SUNKISSED GLOSS

A sun-drenched campaign built around one idea: skin that looks like it's been kissed by salt water and heat. Sunkist Gloss is a fictional lip gloss with a sheer shimmer finish, and the brief called for visuals that felt as warm and alive as the product itself.

The campaign leans into tropical realism: volcanic rock, waterfall light, hibiscus, wet skin catching the sun. Every image was built to make the product feel like it belongs in that world, not placed on top of it. Skin realism was the core technical challenge, and the hero shot was treated with the same care you'd give a traditional beauty campaign.

AI production. Human creative direction.