For SUMI, we crafted a series of evocative visuals that highlight the elegance and versatility of their kimonos. Drawing inspiration from expansive green fields and natural textures, we developed imagery that blends tradition with contemporary aesthetics. As part of the creative process, we also designed a custom avatar of the founders, integrating it into select compositions to add personality and narrative depth. The result is a cohesive visual set that captures SUMI’s essence rooted in nature, authenticity, and modern craftsmanship.