Gimaguas visual concept
Spec Visual Concept for Gimaguas
A speculative campaign exploring texture, movement, and elemental coastal environments, translating Gimaguas’ tactile and understated visual language into a cinematic narrative.
Set within the Mediterranean, the concept follows a solitary figure suspended between water and air. Fabrics drift, float, and respond to the natural environment, emphasizing material presence and quiet strength.
The project includes a short cinematic video and a series of editorial stills designed for social and campaign use, maintaining visual consistency and emotional restraint.
AI was used as a production tool.
Art direction, styling vision, and visual narrative were human-led.
Fashion
AI Video




